Fashion revolution – campaigning for transparency in the fashion industry


This week our ethical brand, Hope on Purpose, is participating in Fashion Revolution week, and encouraging consumers to ask their brands, “Who made my clothes?”. Fashion Revolution week remembers the 1,134 people who were killed and more than 2,500 injured when the Rana Plaza complex collapsed in Bangladesh.

The reason that this building collapsed was a poor foundation, conversion from commercial use to industrial use, four additional floors being built and sub-standard material being used. The day before the building collapsed, cracks began to show. Yet the next day the garment workers were told to work in these clearly unsafe conditions. Then disaster struck.

There are around 40 million garment workers in the world today, and too many are working in unsafe conditions for unfair wages. Mass faintings are all too common at factories in Cambodia, as are road accidents involving garment workers travelling in oversized trucks. By demanding greater transparency in the fashion supply chain, we, the consumers, can make an impact on the lives of these workers.

This is the fifth year that Hope on Purpose has participated in Fashion Revolution week, as we believe that all workers should be treated fairly and work in safe conditions.

We are proud to join other ethical businesses and factories in Cambodia, such as Tonle’, Dorsu, Pactics and Cambodia Knits who ensure that their workers have a great working environment that results in an improved standard of living.

Our handmade products are made at the homes of our seamstresses, who are graduates from the sewing program at Human and Hope Association. They earn a fair wage, and their work hours are capped. The seamstresses take part in weekly professional development workshops, and receive continued support from Human and Hope Association’s Vocational Training Manager. They are able to save 3.5% of their salary with Human and Hope Association each month, which is then matched and kept until they reach their savings goal. Every seamstress receives free education and study resources for their children, in a continued effort to help families break the cycle of poverty.

To support Hope on Purpose to provide fair wages and working conditions to our seamstresses, please head to our website to purchase our products. Proceeds are used to fund our education, vocational training and community support programs, empowering Cambodians out of poverty.

To participate in Fashion Revolution week, you can download their resources and encourage your friends to ask, “Who made my clothes?”.


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